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Does Your Copy Reflect the Times?
I’ve seen advertisers rewrite copy and even create a new offer in order to resonate with something going on in the industry or in the world. When copy is timely, it can blow the doors off response...
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Is It Clear Who’s Talking in Your Blog?
Most blogs I see do not make it clear whose point of view is being presented. This is especially true of company blogs. Personal blogs tend to make this more obvious. When formatting your blog, assume...
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Addressing New Readers to Your Email Newsletter
If you have an email newsletter, don’t assume you’re just talking to people who know you. Assume many of your subscribers forward it to non-subscribers. Old-school marketers call this “pass-along,” and...
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Split copy testing on Craig’s List
I know someone who uses Craig’s List to test different ads for renting his apartment in NYC. The cheapest price doesn’t always win. Craig’s list does not like you to run duplicative ads and often will...
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Unexpected Value-Adds Prevent Buyer’s Remorse
Give your customers and clients something more than what you promised them. Let them be delighted at finding the extra value, be it a gift certificate, or a bonus ad in a media buy. Without fail, I do...
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Social Media is More CRM Than An Ad Vehicle
Social Media or Web 2.0 is considered to be the participatory web. It invites the user to participate. Sticking ads into this 2-way dynamic often seems too intrusive. Intrusive ads on Social Media...
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The Importance of Inbound Link Tags
All savvy Internet marketing firms want to know exactly which sites are pointing at them. It’s also natural to want to know which sites that are pointing in have high authority ratings. But, wait....
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Why Trust is Key in Online Marketing
I saw research recently that showed fully 90% of onliners mistrusted online marketing and websites. This is no great surprise, because too many sites and messages aren’t what they appear to be. In this...
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It Is Easier to Ask for Forgiveness Than Permission, Not.
The old direct marketing saying, “It is easier to ask for forgiveness than permission,”, couldn’t be further from the truth in email marketing. In many respects, direct marketing is like email...
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Hang Up the Phone Before Talking About Your Client
The two reps, who were assisting me on the phone, thought they had disconnected before they started talking about me. I was fascinated by what they said. They went on for some minutes. They talked...
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